Your Prospects Don’t Care About You

Insurance agents…

Please make sure your LinkedIn profile doesn’t look like an insurance resume for a new job.

(Most profiles do, by the way.)

Make it appeal to your IDEAL CLIENT and what you can do for THEM. That’s how you’ll get business.

FYI…

I hate to break the bad news to you, but your prospects don’t care about you. No, they don’t. They only care about what you can do for them!

They’re selfish like that.

If your profile is, basically–“Insurance Agent”–then they won’t want to connect with you. They already have an insurance agent they’re doing business with.

They don’t need you.

What they need is a PROBLEM SOLVER for their industry.

Can you solve your prospect’s biggest problems in their micro-niche? If not, you’re just playing insurance and not really winning.

Think about that!