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Helping Insurance Agents 12X Their Book of Business

I will teach you how to build a $1,000,000 Book of Business by targeting signed Broker of Record Letters instead of wasting time offering renewal quotes.

Insurance Agents

  • Stop Wasting Time Offering Renewal Quotes
  • The Riches Are In the Micro-Niches
  • Mindset --- Prospect Larger Revenue Accounts
  • Target Signed Broker of Record Letters

Where insurance producers can find useful information, resources, training, and inspiration for building a $1,000,000 Book of Business!

Hello, my name is Charles Specht and I'm the CEO of Permission Group Inc.

WHAT I DO: I teach Insurance Agents how to build a $1,000,000 Book of Business by focusing on signed Broker of Record Letters instead of wasting time offering quotes.

HOW I DO IT: I coach, consult, and provide PERMISSION-based sales training programs to Producers & Agency Principals. I offer online sales training courses (e.g. "How to Collect Signed Broker of Record Letters") and also conduct onsite training seminars at insurance agencies around the country.

Client Testimonials

brian-somers“Before I met Charles, I was quoting most of my contractor prospects and waiting by the phone in hopes they would bind coverage with me. The problem is I went 1 for 17 in October with my method. Charles taught me what to say to prospects, how to demonstrate my value, and exactly how to ask for permission to get the Broker of Record letter. I immediately implemented it and have received BOR’s on 4 prospects in the span of a month with a projected revenue of around $35,000. I wholeheartedly advise any one in our industry to use his services!” - Brian Somers, Producer, Goodman Insurance
alan-smidlein“Charles has been a great help and inspiration during the last 6 months. I've been a producer for 30 years and although I'm making a good living, I was looking for more consultancy and a proven sales process. He's helped me implement a tracking system and given me sales tools from prospecting and qualifying to marketing and closing. In fact, I closed a $500k premium account last month that I'd been chasing since 2007! His real world experience as a producer and consultant gave him better insight on where I need to focus. Charles is legit but he'll hold you accountable to doing the work, too. I wouldn't hesitate to recommend him and Permission Sales!” - Alan Smidlein, Senior Account Executive, Adams Insurance Service
andrea-dermanouel"Just wanted to let you know that you're an amazing speaker and full of charisma. You captivated everybody in the audience and I have had nothing but outstanding feedback. You motivated and gave hope to our staff. The future will change direction with what you shared with us regarding the industry, your experience and your knowledge. We may be looking at a retainer with you. Thanks again, you were the bomb!" - Andrea Der Manouel, Operations Manager, M.D. Manouel Insurance Agency, Inc.
lalaine-latimer“As an insurance professional for more than 23 years, I have never met anyone as solid as Charles. He is very transparent and very professional. I have been an agent since 2003 doing the same style and technique over and over again, to a point that I got frustrated because I was expecting different outcomes/results over the years. I have always been consistently persistent, however, I needed better results. When I made a decision to retain the services of Charles, it was a point in my career that I knew I needed a coach. Charles was somebody who opened my eyes to different perspectives and sales techniques. The modules are well written, clear, concise and specific for insurance agents, which I find very helpful. As my coach, he always showed up and reminded me to stay strong, and maintain control which I truly appreciate!” - Lalaine Latimer, Principal, Mainstream Insurance Services, LLC
louis-klein“Being in the insurance business for over 15 years, I found my sales approach getting stale and starting to feel frustrated with my results. Over the past few months of working with Charles and using his innovative techniques to selling insurance, I have found my enthusiasm has returned to my presentations and as a result closing more deals. I would highly recommend if you need to recharge your sales staff and improve your results, do not hesitate to consult with Charles.” - Lou Klein, Producer, Dabelgott Insurance Services, Inc.
olu-adesuyan“If you are thinking of hiring Charles you should do it immediately. This guy is the real deal. I have been in the insurance business for over 20 years, attended several sales and marketing workshops, have read numerous training books, but nothing compares to the information and ideas shared by Charles. My staff and I learned a lot and we’re implementing the Broker of Record Letter material and growing our insurance agency beyond what we thought possible before his training.” - Olu Adesuyan, Principal, Cal Society Insurance Services, Inc.
derrick_fritz“When I started out as an insurance producer, I didn't know who to call, what to say, or even what niche to target for myself. Charles worked very closely with me to determine and develop my micro niche, and gave me tips on scripting and how to overcome obstacles when cold-calling and email marketing. This helped me tremendously and provided me with both the tools and the confidence I needed to achieve the level of success I wanted for myself.” - Derrick Fritz, Farmers Insurance Group
christy-klein“I've had the pleasure of working with Charles in the capacity of an insurance/business consultant, at an agency level. Charles was brought in to help the agency in developing new strategies, bringing creative ideas to the table, and helping to streamline efficiencies for assisting in increasing sales, retaining clients, and growing the agency. His leadership was deemed successful through new marketing & acquisition programs, as well as retention strategies. Charles is a team player, very professional, knowledgeable, and extremely easy to work with.” - Christy Klein, Independent Agent
calbe-gibson“I was a brand new producer in the insurance industry when I first hired Charles. I hired Charles because I had no direction of how to scale myself in such a competitive market. After just a couple of weeks of talking and learning from Charles with Permission Sales, I was able to close my first big deal (a large statewide Nursing Association). Charles will teach you simple strategies that are so effective and will put you miles ahead of the competition. If you are new to the insurance industry and are not sure what to do, or have been in the industry for a while and have come to a halt, you need to hire Charles ASAP. You will not regret it.” - Caleb Gibson, Independent Life Agent

I Teach Insurance Agents How To…

Stop Offering Quotes

Talk about a waste of time! I will teach and show you both the WHY and HOW you should do this. It’s more than merely “stopping” to do something. I will teach you how to get the insured to do business with you for refusing to quote their renewals.

Develop Your MICRO-Niche

The riches are in the MICRO-niches. Construction, manufacturing, agriculture, hospitality … these are industries, not niches. To MICRO-niche you must go deeper! I will teach you exactly how to do this.

Gain Your Prospect’s Permission

Becoming the Broker of Record is always the goal. ALWAYS THE GOAL! Quoting is never the goal. Quoting insurance policy renewals is for the weak!

Win Signed Broker of Record Letters

I will teach you the WHY and the HOW of getting your prospects to assign you as their agent. I will also teach you why 25%, 60%, and 15% are very important percentages to either your success or failure in insurance sales.

Think 10X BIGGER

There is a significant shift in mindset needed in order to prospect accounts that are 10x bigger than what you’re used to. But that’s what I’ll teach you how to do!

Create a Timeline of Services

I will help you create a timeline of Services & Products to offer your MICRO-niche prospect’s in exchange for their business. These need to be Strategic, Objective, and Written (S.O.W.) so that the prospect trusts your capabilities.

Get the Incumbent Agent FIRED and You HIRED

Currently, another agent is seated in your chair. He/She has the leverage, and you don’t. There is a lot of education, transparency, and trust needed to get the incumbent fired, once and for all. I will give you the answers to these problems.

Develop and Sell Fee-Based Products

Your prospects need your “Golden Handcuffs” and the perfect solutions to the main problems in THEIR industry. I will help you create these for your prospects so that they will soon become your clients.

Prospecting Do’s and Never Do’s

The times have changed and so has what works in today’s marketing economy. I will teach you the “How To” when it comes to effective email marketing, social media connections, cold-calling tips, tactics, techniques, scripts, as well as both what to say and what not to say to your prospects.

Million-Dollar Mentorship

Without constant accountability, you will likely fail. You need someone to guide you, walk with you, answer your questions, and give you wise counsel. I will teach you how to keep the momentum going for your new business prospecting.