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Your Guide to a More Profitable Insurance Renewal





Insurance Agents

  • Stop Wasting Time Offering Quotes
  • Collect More Broker of Record Letters
  • Build a $1,000,000 Book of Business

Business Owners

  • Gain Peace of Mind In Your Renewal Decision
  • Save Time & Increase Productivity
  • Lower Your Insurance Costs by Up to 55%

My Upcoming Book

PERMISSION SALES: The Insurance Producer's Ultimate Guide to Building a $1,000,000 Book of Business

What others are saying

“This isn't a book based on theories or ideas. It's an action plan that any insurance agent can use to explode their book of business. Charles highlights three areas where too many agents fall short; asking for permission, earning trust, and building relationships. You will learn how to provide and add tangible value to win business by providing real solutions to a target market. If you are tired of quoting and hoping and looking for proven ways to build your book of business the right way, read and apply the lessons in this book today.”

Brent Kelly
CEO, BizzGrizz Training
“Understanding the prospect's world --- challenges and needs --- are paramount to securing the trust and an order, rather than just throwing a quote out. For us at Arthur J. Gallagher & Co. that means that we need to include on our specialized marketing teams, in my case the non-profit sector, those professionals with social sector experience and skill to help make the translation to impact and stewardship.”

Peter A. Persuitti
Managing Director, Arthur J. Gallagher & Co.
“Concentrate on your prospect's NEEDS, not their WANTS. And always be innovating. If you're acting like everyone else you'll never rise to the top.”

Ty Sagalow
CIO & Founding Member, Lemonade Inc.
“Value is always in the eye of the beholder. That's why the focus needs to be, not on yourself, or even on your product, but on them, and what they are looking to accomplish.”

Bob Burg
Best-Selling Author & Speaker
“If the content you create is relevant to everybody, it's actually for nobody. If you aren't telling an original, differentiated story to a specific audience, you'll never stand out from the clutter.”

Joe Pulizzi
Founder, Content Marketing Institute
“Don't sell against your competition, sell above your competition. That means focusing on what you can do differently or better rather than focusing on what they don't do well.”

Mark Sanborn
President, Sanborn & Associates, Inc.
“In life, everything comes down to passion. A passion for the insurance products you are selling and a passion for leaving the commercial insurance buyer in a better financial position than they were when you first walked through the door.”

Kevin M. Bingham
Principal, Deloitte Consulting LLP
“The new world of sales will not allow the same success levels of the old approach to selling. Every component of selling from prospecting, messaging, presenting and closing needs to be reviewed and retooled in order to be successful.”

Tom Searcy
CEO, Hunt Big Sales
“The competition isn't your rival selling a similar product or service; the competition is your customer, because they don't have to spend their hard earned dollar with you.”

David DePaolo
President & CEO, WorkCompCentral