Welcome to the place where insurance producers can find useful information, resources, training, and inspiration for building a $1,000,000 Book of Business!

charles-square-headshotHello, my name is Charles Specht and I'm the CEO of Permission Group Inc.

WHAT I DO: I teach Insurance Agents how to build a $1,000,000 Book of Business by focusing on signed Broker of Record Letters instead of wasting time offering quotes.

HOW I DO IT: I coach, consult, and provide PERMISSION-based sales training programs to Producers & Agency Principals. I offer online sales training courses (e.g. "How to Collect Signed Broker of Record Letters") and also conduct onsite training seminars at insurance agencies around the country.

My philosophy of insurance sales is centered on the idea of PERMISSION. Some call it sales, others refer to it as persuasion, but I firmly believe that what matters most is for you to secure your prospect’s PERMISSION. The Permission Sales approach is the perfect answer for all insurance salespeople, particularly:

  • Brand new producers with no book of business.
  • Struggling producers stuck at a book of $100,000.
  • Seasoned producers “coasting” on a $350,000 book of business.
  • High-performance producers with a $1,000,000 book of business, looking to grow that book to $2,000,000 and then $3,000,000.

Client Testimonials

  • Andrea Der Manouel, M.D. Manouel Insurance Agency
    Just wanted to let you know that you're an amazing speaker and full of charisma. You captivated everybody in the audience and I have had nothing but outstanding feedback. You motivated and gave hope to our staff. The future will change direction with what you shared with us regarding the industry, your experience and your knowledge. We may be looking at a retainer with you. Thanks again, you were the bomb!"
    Andrea Der Manouel, M.D. Manouel Insurance Agency
  • Lou Klein, The Dabelgott Agency
    Being in the insurance business for over 15 years, I found my sales approach getting stale and starting to feel frustrated with my results. Over the past few months of working with Charles and using his innovative techniques to selling insurance, I have found my enthusiasm has returned to my presentations and as a result closing more deals. I would highly recommend if you need to recharge your sales staff and improve your results, do not hesitate to consult with Charles."
    Lou Klein, The Dabelgott Agency
  • Alan Smidlein, Adams Insurance Service
    Charles has been a great help and inspiration during the last 6 months. I've been a producer for 30 years and although I'm making a good living, I was looking for more consultancy and a proven sales process. He's helped me implement a tracking system and given me sales tools from prospecting and qualifying to marketing and closing. In fact, I closed a $500k premium account last month that I'd been chasing since 2007! His real world experience as a producer and consultant gave him better insight on where I need to focus. Charles is legit but he'll hold you accountable to doing the work, too. I wouldn't hesitate to recommend him and Permission Sales!”
    Alan Smidlein, Adams Insurance Service
  • Lalaine Latimer, Mainstream Insurance Services, LLC
    As an insurance professional for more than 23 years, I have never met anyone as solid as Charles. He is very transparent and very professional. I have been an agent since 2003 doing the same style and technique over and over again, to a point that I got frustrated because I was expecting different outcomes/results over the years. I have always been consistently persistent, however, I needed better results. When I made a decision to retain the services of Charles, it was a point in my career that I knew I needed a coach. Charles was somebody who opened my eyes to different perspectives and sales techniques. The modules are well written, clear, concise and specific for insurance agents, which I find very helpful. As my coach, he always showed up and reminded me to stay strong, and maintain control which I truly appreciate!”
    Lalaine Latimer, Mainstream Insurance Services, LLC
  • Olu Adesuyan, Cal-Society Insurance Services, Inc.
    If you are thinking of hiring Charles you should do it immediately. This guy is the real deal. I have been in the insurance business for over 20 years, attended several sales and marketing workshops, have read numerous training books, but nothing compares to the information and ideas shared by Charles. My staff and I learned a lot and we’re implementing the Broker of Record Letter material and growing our insurance agency beyond what we thought possible before his training.”
    Olu Adesuyan, Cal-Society Insurance Services, Inc.
  • Derrick Fritz, Farmers Insurance Group
    When I started out as an insurance producer, I didn't know who to call, what to say, or even what niche to target for myself. Charles worked very closely with me to determine and develop my micro niche, and gave me tips on scripting and how to overcome obstacles when cold-calling and email marketing. This helped me tremendously and provided me with both the tools and the confidence I needed to achieve the level of success I wanted for myself.”
    Derrick Fritz, Farmers Insurance Group

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"Quoting renewals is for the weak!"

- Charles Specht -